Chip Wilson, the founder of Lululemon Athletica, recently said in an interview in Forbes magazine. "There's no innovation," talking about the company that he founded in 1998. "Innovation is something that changes the way people are dressing. People get the word 'innovation' mixed up with incremental change. The two are entirely different things.", says Wilson when talking to Abram Brown recently for the interview.
You can read the full article here.
At Aqua Burns we are all about innovation. In fact Stephanie has so many new designs in the line up for future collections we could produce a new activewear range a day. That would be a little too much innovation though so we have held back until we hear back from you about which designs are you favourites.
Check out our Sea Green range, click here.
The beautiful Kiki McCleary @kikimccleary is wearing our Sea Green Crop Top and Leggings on the beach in Malibu. Photography by Jeff Scott @ScottBonniePhoto
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